Radiohead get it (again)
I've been meaning to post on the new Radiohead 'House of Cards' video for a while now (actually, there is a whole bunch of stuff that needs writing up, but work has been brutally busy lately. Sorry, loyal readers). It is rather special, both aesthetically and technically. No cameras were used in its creation. Rather, it is entirely created using data. Cool. (A few of us at work are geeking out on data visualisation right now.. but thats still kinda under wraps. Watch this space -if it comes off, you can rest assured that I'll post extensively on it).
Even more celeverly, Radiohead launched the whole shbang on Google, providing the backstory and a multitide of ways for folks to interact and fiddle about with it. Go and have a play -it's fun. And educational. And interesting.
Anyway, here's the video:
And here's the "making of":
All of which plays off this wonderful presentation from the ever-clever Iain Tait over at crackunit about how Radiohead seem to have such a brilliant understanding of the importance of context -and asking why so few marketing professionals do:
My Online Marketing Presentation About Radiohead from iaintait on Vimeo.

































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